about

Hi there, I am Basia,
the creative mind behind simple words.

I live in the multicultural city of Eindhoven.

Since moving from Poland to the Netherlands in 2010, my journey has been an eclectic mix of experiences within international and Dutch environments that have shaped my perspective on marketing and communication.

My approach is simple – I listen. I come armed with curiosity, a wish to understand who you truly are, and a commitment to tailor my services to your distinct goals, values, and needs.

guiding principles

With six years of experience in marketing and communication, I’ve learned valuable lessons that I now practice as a freelancer.

simple solutions

Simple solutions are the most effective—easy to follow and hard to mess up.
All else is a distraction.

free resources

Many tools like website building, graphic design, and stock images are free but require time to master.

smart investments

Sometimes, it is better to save time rather than money by choosing premium services that significantly reduce effort and fit your needs.

needs before solutions

Understanding your needs is crucial if you don’t want to end up with an overpriced and over-complicated solution that fails to address the root of your struggle.

professional journey and values

Navigating the ever-evolving marketing landscape demands more than expertise in a single domain. It requires versatility. I take pride in my ability to seamlessly transition between roles, handling tasks that span content creation, design, social media management, and strategic planning. This versatility is more than a skill. It is a strategic approach that allows me to tailor solutions precisely to your unique needs.

knowledge of language

2003 – 2006 Wroclaw University
BA in English Studies

My journey began with a simple ambition: to know the English language. During my Bachelor’s degree, I explored language from multiple perspectives, including linguistics, composition, literary theories, and reader-response criticism.

This academic foundation fostered a profound understanding of how language works, shaping my approach to communication and setting the stage for my professional path.

community connection

2010 – 2012 RPI Print Eidhoven production

At RPI, I found not just a job but a community. The Polish community provided invaluable support as I navigated life as a newcomer. The connections I formed left a lasting impact. The universal community values of trust and mutual support determined my future approach to marketing and communication.

core skillset

2012 – 2013 Utrecht University
MA Cum Laude in American Studies

American Studies deepened my understanding of the profound influence established through language and cultural resonance.
As an interdisciplinary research program, the studies equipped me with the essential tools demanded in marketing and communication: adept research, proficient writing, and timely execution.

diverse perspectives

2012 – 2014 Art Hotel, housekeeping
2014 – 2016 DHL Freight, Key Account Customer Agent
2017 – 2018 PostNL, post delivery

Navigating various work settings – from the multicultural housekeeping team to the predominantly Dutch-speaking environment of DHL and Post NL, and the culturally diverse Halo travel – allowed me to engage with diverse communities firsthand. These encounters showed me the richness of cultural diversity and shaped my understanding of effective communication.

start-up mindset

2016 Halo Travel
start-up team

My time at Halo Travel introduced me to website design and SEO writing. It also instilled a lasting startup mindset, shaping my approach to marketing with a continued emphasis on resourcefulness and achieving ambitious goals through simplicity and effectiveness.

community engagement

2018 – 2020 Direct People Uitzendbureau
Community Manager

As a community manager at Direct People, I established and fostered a connection with the international community in the Eindhoven region. I executed a complete rebranding initiative, transforming a traditional job agency into a hub for attractive job opportunities in tech, manufacturing, and logistics. The initiative involved crafting website copy and social media strategy, creating social media posts, managing Facebook marketing campaigns, and overseeing the website’s transformation, resulting in a remarkable increase in daily visitors.

industry insight and strategic communication

2021 – 2023 RPI Print
Marketer

Back at RPI, I dove into the world of digital print, connecting with a specific audience through focused communication efforts. With a primary focus on LinkedIn, I aimed to organically increase brand visibility and engagement. I achieved this through diverse content, including website copy, blog articles, case studies, interviews, videos, and visually appealing images, all crafted to resonate with our audience. This approach led to significant growth in organic content engagement and enhanced brand recognition within the industry.

Explore my services

content writing

Engaging, SEO-optimized content to enhance your brand’s voice.

communication

Streamlined communication solutions for your international team.

drop me a message

Whether you have questions or are ready to start a new project together, you can reach me through the form below. I’m here to help bring your vision to life with clear, effective communication solutions tailored to your needs, and I will respond to your message within 48 hours.